Finding the right freelance writer to produce your revenue generating articles can take a bit of time, however, if you find one that can easily take on another regular client and the two of you work well together, then that one difficult search will turn into a lot of profitable articles.

When you start your search, you may want to begin with a very small group of articles, just in case you happen too hook up with a writer that you are less than thrilled with. It is essential to keep in mind that there are several different types of writing and each writer might be highly skilled in one area, yet lack in another. For example, there is creative/fiction writing, biographical writing, news writing, general informational article writing, critical writing, copy-writing, poem/verse writing, technical writing, medical writing, essay/report writing, and sports writing. Although a writer may be highly skilled in one area, many freelance writers spread themselves out into others areas as well. So, it is critical that the writer you pick can produce the type of content that you need.

To find a freelance writer, you can look at various freelancing websites that will allow you to post the specification of your project and your budget.

From there, writers will make bids on your project and provide you with writing samples so that you can get an idea of their skill level. Make sure that you pick a writer who gives you a sample of the type of article that you are looking for. For example, if you are looking for a copy-writer, do not hire someone who only sent you a sports writing sample. He or she may be an outstanding sports writer, but copy-writing is about selling (a product, service, or yourself) to your website visitors.

In conclusion, the more you are willing to pay per article, the more bids you will get from quality writers who know how to entertain and inform your website visitors so that they keep coming back for more. Writers know that you will eventually make a ton of money off of each article or content piece. So although $30 or more for a 500 word article may seem like a lot, when you think about the service they are providing you and the time and effort that they put into your piece, then you will realize that it really is not a lot for that one article. If you pay for quality, you will be amazed at how much you will eventually make off of your articles.

 

Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independent owners work in harmony to increase the sales of the product, on commission basis. This is more like a franchise arrangement where the sales of the product depend on the combined effort of each franchise and regional manager. There are multiple levels of individuals receiving commission. Usually there are seven or more levels. Multilevel marketing is basically a combination of franchise and direct marketing.

This concept started in 1980s when most of the companies started handling the stocking and distribution issues and started compensating all the individuals involved. This increased the interest of each member in promoting sales due to the chance of earning bonuses and since then the Multilevel Marketing companies have taken the responsibility of taking orders, shipping goods, and paying revenue. Things became easier with the transition to Internet. Product promotion, advertising and sales were made online and hence, the whole process began to be known as online MLM.

There are various MLM compensations plans. According to the uni-level or stairway breakaway plans there are two types of distributors involved managers and non-managers. According to the matrix plans, the width of each level in a distributor’s group is regulated. In binary plans, the limit of each level’s width has two legs. Commission was paid when both the legs reached a specific target. In elevator scheme, the distributors pay splits after a certain number of units have been paid.

The commissions are paid in two ways, the first says that the commission is paid only if the product is sold and the second one involves paying commission even if the client just signed-up, it doesn’t require the client to buy anything. Because of the second method illegitimate MLM or illegal pyramid started to arise. The intermediate members used to make proxy client sign-ups to receive commission and they used to tempt the participant to buy more products than they can be sold. But as most of these businesses present themselves as legal, precautions must be taken. It is better to approach businesses that follow the first method of commission, where it’s compulsory to make a sale and not just recruiting a client. Here money isn’t paid for client sign-up at all. MLM marketing is being practiced all over the United States and in hundreds of other countries.

In 1979, Amway Corporation was accused of price fixing. They exaggerated sales claims, while their distributors sold the products at a minimum price. After that, FTC warned all multi-level companies whose commission was based on recruiting and not sales. In 2006, all the business sellers including MLM organizations were asked to provide clients with thorough information, according to the Business Opportunity Rule introduced by the Federal Trade Commission, so as to save them from deception. Before that many motivating programs were started which hid the truth. Such programs were known as cult programs.

Laws have been made stronger. As a measure, pyramid scheme is banned in most of the countries. All the newly hired salesindividuals have to bare the cost of initial training and material. They even have to buy a big amount of inventory. To test the legality of MLM marketing, the 70% rule is being implemented. The members are stopped from over-loading so as to increase their commission. Only when seventy percent of the inventory is sold, order can be made for new material.

 

Buying and selling real estate definitely has an emotional element. If you let emotions run you, there is a very good chance everything will fall apart.

Don’t Let Emotions Ruin Your Purchase or Sale of A Home

One of the biggest stumbling blocks in the sale of a home is the emotional reactions of the parties. It doesn’t matter if you are buying, selling, using a real estate agent or handling it on your own. If either party lets emotions rule the day, things will fall apart. If both parties let it happen, the transaction will get very ugly.

For sellers, emotions arise from the fact that they typically have lived in the home for some time. Major life events may have occurred in the property including raising a family, weddings and so on. In simple terms, sellers don’t view the home as a property to be sold. They view it as a part of themselves, which they are letting go like a child going off to college. This personal attachment leads to ruffled feelings when a buyer offers practically any criticism of the property.

For buyers, emotions arise from the conscious or subconscious nervousness about taking on such a big debt. Whether you like to admit it, committing to a ton of debt is a scary experience. Inevitably, this emotion is expressed as suspicion that the seller is trying to pull a fast one or there is something wrong with the property. Regardless of the manifestation, such emotions are the stuff of failed, nightmarish real estate transactions that often end up in court.

For example, a couple I am friends with recently sold a very pricey home they had lived in for over 14 years. Simply put, there were a lot of memories from that time period. On the other side, the buyers were making a major step up in price from their previous home. In fact, they were committing to well over seven figures of debt with their mortgage loan. Put in simple terms, both parties were keyed up and sparks eventually flew.

I will not get into the details in respect for their privacy, but the deal almost fell through over an argument about who got to keep three bar stools. Three…bar…stools. This was a million dollar home! In the end, the seller kept them and then realized they didn’t go with their new home. In retrospect, they now realize that the conflict with idiotic and really had nothing to do with the stools. Instead, it was emotions that almost ruined the day.

If you are going to buy or sell a home, make sure to control your emotions. The transaction is a business transaction, not a personal insult to your pride.

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Miami has its share of drive by violence. But we are talking about a different type of bad drive by, being the victim of a drive by BPO as a real estate investor. We have been victims and want to help you from becoming a statistic.

We are real estate investors and work extensively in the pre-foreclosure market. Many times sellers are financed 100% or close to it and there is no deal to be had so we try to negotiate with their lender to do a short sale or short payoff. As part of the process the lender needs a BPO to determine fair market value.

What is a BPO? A Broker’s Price Opinion is a market value assessment usually performed by a licensed real estate agent or broker. These are most often done on properties that are in foreclosure. A lot of times when the property is not sold before or at auction, the BPO that did the opinion will get to list the property. Sometimes it can be a full time appraiser looking for extra work that may do the BPO. Because of the fact the agent may eventually get a listing they tend to sometimes give a high appraisal.

Now realize that market value generally assumes a home in great shape needing no repairs. 90% of retail buyers will not buy a home that needs any repairs. Many lenders will not finance a home that needs wood replaced or roofing done.

What is a Drive By? A drive by consists of a BPO going to the house and stopping in front, taking a picture of the outside and driving off. They never get out of the vehicle, never to see the inside or any damage or repairs needed on the property. Comparable sales, past appraisals and tax records will be used to determine the value of the home without taking needed repairs into account. A lot of houses have good curb appeal, once you step thru the front door it’s a different story. We have had the BPO agent miss the fact that a tarp was on the roof to stop the rain from coming in the house because the holes in the roof were on the back of the house and the agent never stepped out of their vehicle.

How can I get an accurate BPO Appraisal? Be there early. Bring pictures and the list of repairs from your first visit. Develop rapport and become best friends with the appraiser. Do your homework on the neighborhood. Look for true comps. Example: If you are looking at a stucco home and the rest of the neighborhood is brick. You can’t find true comps. For future reference if you are in a mid to high humidity area, get a moisture test on the stucco and bring the results with you.

How can I keep from being a victim? Arrive 45-60 minutes before appt. Do not allow the home owner to greet the BPO instead of you. Stay where you can see the road. If you see a vehicle pull up and stop, jump out and holler politely,” Would you like to see the inside of the home”? To make the experience better for yourself and the BPO offer help. Tell them what you have found. Don’t take it personally if they don’t want help from you. Do your homework. Don’t let the homeowner show them around as they will try to point out nice things. Your job is to point out the flaws of the house and drive the appraisal down. Make sure the lender knows you are the point of contact for the BPO agent and to contact you to set up the appointment for the BPO. The pictures that you took on the first visit need to be printed out; if digital take them to a kiosk that makes prints. Have 3 copies made. Put two to a piece of paper, go with colorful construction paper, yellow is a happy color, go to your local office supply store and get printable file folder labels. In detail tell what’s wrong in the picture. Give the BPO agent 1 copy. Let them know what you have found wrong with the house or yard. Give them a repair list. Any true comparable sales you have found within a 5 mile radius will also help. Always pick the lowest comps. You will document a lot more problem area’s with the house than the BPO will see. This will be the difference of making 30k or 5k on a house.

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Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one of the most essential component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.

Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product cost, client satisfaction, client support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of individuals to a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an und erstanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of individuals who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing individuals in selling a product.