If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential client. Few individuals like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a buy. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential clients those seven times possible. On the Internet, without the use of autoresponders, you probably could not accomplish that. Too often, marketers make the mistake of literally slamming the potential client with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, incorporate a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the following message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the client information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential clients interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential client reads the last message in that series, they will be convinced enough to make a buy!

Marketing?

Internet Marketing and autoresponders essentially go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders are used to accomplish many of the marketing tasks that are essential to a successful online business.

Internet marketing can be very time consuming. Whether you do affiliate marketing or market your own products, an autoresponder is a big part of your marketing arsenal. Autoresponders are used to keep in contact with your past customers, and to develop a relationship with potential customers.

An autoresponder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one. There are many creative ways you can use your autoresponder to make more sales and to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online marketing – an opt-in list and an autoresponder. In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the autoresponder!

If you have recurring invoices that you send out, you can easily automate this process with autoresponders. Many business owners find that they spend a good portion the day sending out invoices, or trying to collect on unpaid invoices! This can easily eat into the time that you could be spending generating new business.

If the amounts invoiced are the same each month, and due on the same day each week or month, you can easily automate the invoicing process with the use of an autoresponder. Many shopping carts that have autoresponders built in work well for this. Others may take a little time to set up, but in the end, they will save a great deal of time overall.

Get extra usage out of the automated invoicing process by adding small messages to the invoices that alert these clients to new products or services that you offer. Think about your phone bill – doesn’t your phone company send out additional sales material with each bill? There is no reason you shouldn’t use this same marketing technique with your autoresponder invoices!

When individuals place orders through your website, it is always a good idea to immediately acknowledge the buy. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. In fact, many shopping carts that are accessible today have their own autoresponders built into the system.

When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to ‘speak’ to your client, and to let them know about other deals that you have or special items that you have accessible. You should not miss this opportunity.

Do not try to get your ‘thank you’ sales message on the same autoresponder as the clients email receipt. Putting the sales message on an email that is automatically sent to grant the client access to their buy is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your client can focus solely on that!

Thank the client for their recent buy. Tell them how much their buy will help them, and then tell them about other accessible products that work well with the one that they just buyd, or that are similar to the one that they just buyd in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Just let them know about the various products that you offer that will compliment their buy in some way.

The important thing is to not let your client get away without further contact! Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute buys, or impulsive buys. Your ‘thank you’ sales letter serves the same purpose.

Don’t make the mistake of bombarding your client! You can usually send them periodic information about your specials after they have made a buy through you, but emailing them on a daily basis with your offers is not good business! Use your autoresponder responsibly! Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your clients is of value to them.

Automation is important to all businesses. The less time we have to spend doing small tasks, the more time we have to make more money – or we could spend that time doing something besides working. Putting an online business on auto pilot isn’t difficult at all – and it is all done with the use of autoresponders!

Autoresponders can be used to get individuals to your website, or to promote products and services. Simply plug your sales message into the autoresponder, along with some valuable information that your potential may want or need, and advertise that autoresponders address.

Once the person arrives at your site, and goes through your ordering process, another autoresponder kicks in. This autoresponder should send out a receipt, as well as information that will grant the client access to whatever it is that they have purchased. Another autoresponder message should be sent out after this, thanking the client for their business, and letting them know about similar or related products or services that they may be interested in.

The beauty of this is that while all of this ordering is going on, and these important client service emails are being sent, you can be off doing something else! The more automation you can integrate into your online business, the better off you will be.