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Monitoring Your Child’s Blog

Posted on : 28-07-2010 | By : Ramon Rivas | In : Internet Marketing, SEO

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Blogs are becoming increasingly popular and this popularity is not just with adults. Young children are also becoming interested in blogging. With the advent of social networking websites such as MySpace blogging is growing in leaps and bounds. Internet users now have a variety of options accessible to them for publishing and maintaining a blog. Additionally, the growing popularity of blogs presently accessible promotes an interest in blogging with other Internet users. Children are bombarded on a daily basis with a variety of blogs accessible online and are understandably interested in creating blogs of their own. In most cases children create blogs for social reasons but there are some savvy children who realize the potential for profit from blogging. While there are a great deal of benefits children can gain from blogging there are also some risks involved. Therefore parents should carefully monitor their child’s blog as well as all of his Internet usage. This article will discuss the subject of monitoring a child’s blog in greater detail. Discuss Blog Expectations with Children

The first step parents should take when a child is interested in creating a blog is to thoroughly discuss the expectations with the child. The child and parent should have an open and honest discussion about responsible use of the Internet. This is essential because these conversations can lay the groundwork for how the child will behave online. There are certain dangers which exist on the Internet but parents who understand these dangers and communicate with their children to share this potential for danger as well as information on staying safe while online are likely to have children who stay safe while online.

When a child is considering starting a blog, the parent should be involved in the process from the very start. The parent should not only be aware of the child’s intention to begin blogging but should also be aware of the child’s reason for wanting to blog and intentions for the blog. This is essential because it can help the parents to set appropriate guidelines for the blog. For example a child may be interested in social networking through a blog but should understand there is the potential for danger with this type of blog. Parents should place limitations on the content of the blog and should advise the children to avoid disclosing personal information such as his full name, address and phone number on the blog. Other information which can be used to identify and locate the child should also be avoided.

Regularly Reviewing Your Child’s Blog

In addition to discussing blogging with the child and establishing ground rules for the content of the blog, the parents should also regularly visit the blog to ensure the established rules are being followed. Parents should review the blogs of their children on a regular basis but should not inform the children when these reviews will take place. This will help to prevent the children from altering the blog to eliminate questionable material during the review and replacing this material after the review is complete. This is essential because it would be rather simple for the child to make changes quickly simply by saving files and replacing them with appropriate blog postings during scheduled reviews.

Monitoring the Blogs Your Child Frequents

Parents should also consider regularly monitoring the blogs their children frequent. This is essential because the information children are viewing online can be harmful to children. It is also essential because most blogs provide the opportunity for visitors to communicate with the blogger. In most cases this communication is in the form of comments which are left for the blogger and the blogger may decide to respond to these comments. In some cases the visitor may even have the opportunity to provide personal contact information to the blogger. Parents who remain aware of the blogs their children visit can review these blogs carefully to ensure their children are not behaving inappropriately online and are not inadvertently putting themselves at risk with the actions they take.

Using Guest Bloggers

Posted on : 25-07-2010 | By : Ramon Rivas | In : Internet Marketing, SEO

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Owners of a successful blog that has a huge following may sometimes have the need to use guest bloggers. An example of when this practice may be a good idea is when the owner of a popular blog will be unavailable to post new blog entries for an extended period of time. In this case the lack of blog updates may cause the blog to lose traffic so it would be prudent for the blog owner to make arrangements for a guest blogger or a series of guest bloggers to post new items during his absence. The blogger may also wish to announce the intention to use guest bloggers during this period of time to ensure loyal blog visitors are aware of the situation and that it is only temporary. This article will discuss aspects of using guest bloggers such as advertising for guest bloggers, selecting guest bloggers and compensating guest bloggers.

Advertising for Guest Bloggers

There are a number of locations where a blog owner can advertise for guest bloggers. Job boards specifically for bloggers or freelance writers are an excellent option for finding guest bloggers. Job boards for bloggers are frequently visited by experienced bloggers who are looking for new opportunities to blog for compensation. These bloggers may have specific experience with the subject matter of the blog or may simply be adept at creating interesting blogs on a variety of subjects. Job boards for freelance writers are another great option. These writers may not necessarily have experience blogging but they may have other writing experience that is useful. Blog owners should consider posting a detailed messaged specifying the type of work required and duration of the project and asking for clips from the writers which can be used to verify the writer’s skill level.

Blog owners may also wish to advertise for guest bloggers on message boards related to the subject of the blog. Visitors of this blog may not necessarily have writing experience but will likely be quite knowledgeable about the subject of the blog and therefore be capable of producing interesting and insightful blogs.

Selecting Guest Bloggers

Selecting a guest blogger should be done carefully to ensure the guest blogger is reliable and capable of producing articulate, informative and interesting blog posts. Blog owners who advertise for a guest blogger on job boards for bloggers and freelance writers should ask for clips demonstrating the writer’s ability to write blogs which are interesting and informative. When advertising on a message board for a guest blogger, the blog owner might want to consider using the applicant’s previous posts to evaluate his writing ability and knowledge of the subject matter. He should also consider the type of response the applicant’s message board postings typically elicit. This is essential because it is a good indication of the type of response the blogs will elicit. Blog owners should also ask the applicants for references and should contact these references to obtain information about the bloggers work ethic and ability to complete projects.

Compensating Guest Bloggers

Blog owners should also carefully consider how they intend to compensate guest bloggers. This can be done in the form of financial compensation or through allowing the guest blogger to post a brief biography with a link to his personal website or blog at the conclusion of the blog post. The latter form of compensation is essentially free advertisement space for the guest blogger. The blog owner may also wish to compensate the guest blogger with a combination of money and free advertising space. Regardless of the method of compensation chosen the blog owner should discuss this with the guest blogger before work commences and should enter a written contract with the guest blogger which explicitly states the terms of the compensation to avoid disputes.

Text v Graphic on Adsense

Posted on : 02-07-2010 | By : Ramon Rivas | In : Internet Marketing, SEO

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Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.

As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.

Text based adverts are considered the least intrusive of the two formats. However does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they have almost programmed their selves to ignore it. Through the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.

Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page is not going to be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is following. With an image advert, it is far more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifically useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, if the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to view it, however if their were multiple image adverts appearing following to each other they may feel overwhelmed.

Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as “ipod” which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser’s adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to create an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users.

The Magic Of Autoresponders

Posted on : 03-06-2010 | By : Ramon Rivas | In : Email Marketing, Internet Marketing, SEO

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A majority of those who visit a new website have no intention of purchasing anything. Most of the time, those who visit new sites are surfing the Internet for information, and happen to stumble across your website. There are a few impulse buyers out there though, buyers that will buy from your site on the first visit. Although most visitors will leave without buying anything, you’ll find yourself wondering why your visitor counter keeps increasing and your sales aren’t improving.

In most cases, it takes several exposures to new products or services before someone will decide to buy it. To get the most from your sales and capitalize on visitors who happen to visit your site without making a buy, you’ll need a way to follow up with your visitors several times. An email list is one way to do it, as you can show your product to the same market as many times as you like.

To successfully manage an email subscriber list, you’ll need something known as an autoresponder. An autoresponder is a great asset to your website, as it can handle virtually any email you receive. You can think of these tools as salesmen who never get sick and are always there to answer emails 24 hours a day – 7 days a week. They will also follow up with your clients when you instruct them to do so, continuing to add information to your database as well.

Autoresponders are very helpful tools that people can subscribe to. It can also capture and manage email databases that it collects from your website traffic as well. Once you have signed into your autoresponder account, you can use a sign up form and capture both the name and email address for any of your website visitors. Once you have the information, you can add it to your customer list so that you can get back to the customer with information about your services and products.

There are many other uses for autoresponders as well. Along with sending out personalized emails to your clients, you can also send them free examples of your products, snippets of useful information, or special offers towards your products. You can add virtually anything you want to an autoresponder, and send it out when you wish. You can also send out a broadcast message to everyone on your customer list at the same time, which will get your information out there and save you a lot of time.

You can get an autoresponder program for your website in several types and several locations. You can get scripts to add to your website, although they aren’t usually recommended. Many prefer to go with third party services, which will operate the autoresponder for you. This type of autoresponder is known as remote hosted, and proves to be very beneficial for those who don’t want to operate the autoresponder themselves.

If you want to run the autoresponder yourself, you can always go with locally hosted autoresponder programs. These programs will allow you to run the responder yourself, giving you complete and total control. To do it this way, you’ll need to buy an autoresponder program then set it up either on your computer or through your website.

To get started in the right direction, all you need to do is find yourself an autoresponder. To find one, all you need to do is run a search with a search engine such as Google. You’ll receive hundreds of different results, including free programs. You should always avoid free autoresponders though – as programs that you pay for will give you a lot more in return.


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